Allison M. Baerin
Sunnyvale, CA



Scope of Knowledge
  • Graphic Design / Desktop Publishing
  • Web Site Design & Coding
  • Flash Animation & Website Authoring
  • Illustration / Painting
  • Internet Research
  • Project Management
  • Data Management and Analysis
  • Non-Profit Fundraising
  • Non-Profit Internet Advancement
  • Direct Response Marketing
  • Financial Analysis and Administration
  • Business and Retail Management

  • Software, Systems & Program Language Knowledge

  • Adobe Illustrator
  • Adobe PhotoShop
  • FTP - Fetch & Cute
  • Fundmaster*
  • HTML
  • JavaScript
  • Microsoft PowerPoint
  • Macromedia Fireworks
  • Macromedia Flash
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Publisher
  • PHP
  • Raiser's Edge*
  • * Nonprofit fundraising database

    Employment History & Accomplishments
    8/00-present Online Design Inc., Campbell, CA
    Web designer; responsibilities include graphic design and layout, coding and scripting, flash animation and authoring, and e-commerce interface.

    11/97-8/00 Nonprofit Consultant / Web Designer, Sunnyvale, CA
    Clients include: Planned Parenthood Golden Gate, San Francisco National Maritime Museum, Stern Grove Music Festival, Flying Hands Massage and Kingdom Historical Trust Inc.

    09/94-01/00 Planned Parenthood Golden Gate, San Mateo, CA
    4/99-1/00
    4/98-4/99
    4/97-4/98
    9/94-4/97
    Director, Development Information Systems
    Development Analyst / Database Administrator
    Support Systems Manager
    Development Assistant

    Throughout a five year career of increasing responsibility, primary duties included administration of constituent database, management of all direct response marketing (direct mail and telemarketing), internet exposure & fundraising, graphic design & production, department software training, IS support, and department financial management.

    Key accomplishments:
    • Maintained my sanity and smooth department operations throughout several database conversions during a 5-year period. Paramount was a three-agency merger that demanded conversion and combination of three separate constituency databases during a year with increased fundraising goals.
    • Developed and implemented monthly cash and income reconciliation procedures for Finance and Development Departments.
    • Created and administered constituent coding system that allows for detailed and effective constituent management of 45,000+ constituents.
    • Increased effectiveness of spring telemarketing campaign through data analysis, constituency segmentation and direct management. Over a two year period increased response nearly 20% and reduced cost per dollar raised 5%.
    • Streamlined rating and uploading of semi-annual prospect data received from national office and developed targeted approach for converting national donors to local affiliate. Over two year period, increased response rate of these prospects by 31% and average gift by 4%.
    • Managed department expense ($800,000) and income ($5,000,000) budgets.

    8/86-9/94 DHL Airways, Inc., Redwood City, CA
    8/89-9/94
    8/86-8/89
    Administrative Assistant to the Director of Security
    Distribution Coordinator

    Provided senior level administrative support for Director of Security and three Area Managers. Responsible for copy & design for Corporate Loss Control Manuals, departmental presentations and other forms design.

    Key accomplishments:
    • Administered and monitored a variety of safety programs, including monthly OSHA required meetings. Tracking and report structure developed for this increased compliance by over 20%.
    • Restructured auto subrogation program, developed computer tracking system and aggressive follow-up that resulted in an increase to dollars collected of 43%.







    photography | art | about | poetry
    allison baerin, 2006